As part of Lapland Ice Driving’s 20th anniversary celebrations, customers who own the Hublot Classic Fusion limited edition LID watch met in Geneva on October 17th for a private tour of the Hublot factory.
On arrival, the visitors were introduced to Hublot’s workshops, the real laboratories of innovation, where tradition and technology combine. Guided through the various stages of production, they were able to immerse themselves in the fascinating history of Hublot, a pioneer in the art of merging gold and rubber.
The visit continued with a gourmet lunch, an exceptional culinary experience, conceived as a tribute to the boldness and refinement that characterises the Hublot universe.
In the afternoon, our guests took part in an collaborative workshop: accompanied by a master watchmaker, they donned a craftsmen’s apron to try their hand at the meticulous precision demanded by the craft. A uniquely special moment, emphasised by an announcement from the CEO of Lapland Ice Driving: the official launch of a new edition of the Hublot x LID watch- a unique, exclusive model, with the Big Bang as design basis, celebrating the perfect alliance between these two partners, both recognised for their excellence.
This exceptional day was an opportunity to thank our customers for their loyalty, and to remind them that our standards of excellence are not limited to the ice circuits in Lapland, but are expressed through every experience we conceive for them.
We would like to thank the Hublot teams for their welcome, and for the remarkable organisation of the day- which made this trip unforgettable- as well as for their renewed confidence in our partnership, which has lasted for more than 5 years.