At the Monaco Yacht Show, Lapland Ice Driving had the opportunity to connect with the world of yachting — an industry that shares with the automotive world a passion for exceptional engineering, precision and emotion.
Our first presence in Monaco gave us the opportunity to introduce the world of ice driving to a new audience of enthusiasts and, perhaps, meet some of our future Gentlemen Ice Drivers.
A first taste of ice driving with Sector One
For the occasion, we hosted an evening with our new partner, Sector One, at their venue.
Guests had the exclusive opportunity to discover our world through a driving simulator, featuring a unique experience: the Paul Ricard circuit recreated on our frozen lake in Lapland.
It was a first introduction to the art of drifting, offering guests a glimpse into the unique characteristics of ice driving and the experience Lapland Ice Driving has to offer, before experiencing it for themselves on our circuits in Lapland.
Our participation in the Monaco Yacht Show marks a first step into a new world, united by a shared passion for exceptional engineering and a desire to introduce new enthusiasts to the unique emotion of drifting on ice.